In “Secrets of Retail,” Joseph shares practical, “been there, done that” advice on everything from the psychology of buying to hiring employees and working successfully with vendors and promoters. This invaluable book provides expert advice for small retailers, including a step-by-step guide to competing against Wal-Mart and other major chains, how to manage day-to-day operations and procedures (“retail detail”) easily and effectively, and how to ensure profits. Joseph covers all the nuts and bolts of setting up shop and building your business, including